In the world of transformational design, we create the narratives which define how we live our lives. The role of design is to enable the positive change to happen. To facilitate and to coach it. But ultimately the work needs to be done by the users. By each of us. The role of business and design is to responsibly accommodate us once we are ready to take the first steps. To leap. To become an artist.
Transformation is like an onion - it has many layers. It's essential that any work centring on Transformational Design is rooted within our humanity. Kelli Wood, provost of the Seth Godin's AltMBA and artist behind LittleBigWords, talks about being an artist, finding meaning and living up to your true potential.
Experience can be a lifestyle. It has the potential to build a valuable futureproof business. Andy Sontag, the Experience Design program manager at Kaos Pilots in Denmark, talks about meaning, change by design and the inspiration from the arts.
Have you ever thought what responsibility means with respect to experience design? How technology might be appropriated for good or for evil? Marc Hassenzahl, experience design professor at Siegen University in Germany, talks about the need for 'troubles and secrets', provocation and the effortful design.
Mystery adventures can help us see our superpowers. Victor Milton van Doorn, the well-known Dutch escape room designer and a co-founder at The Number 1 Escape Room in Amsterdam - Sherlocked, talks about 'awesomeness', the need for magic and finding your better self through play.
What are events? What are they for? How much time do you invest in designing them comparing to the time they last? Does it make sense to spend 1% of that time to strategise what change you hope to inspire Ruud Janssen, the co-author of the “Event Design Handbook", talks about behaviour change, the event design process and living in the moment.
We are all inspired and driven by stories. We all think in narratives, no matter where we come from. It shapes our world, our thinking, our actions. Yes, our lives are ultimately fashioned by the tales we weave. Jericca Cleland, an award-winning writer and director, talks about story substructure, how she designed her own life and the need for authenticity.
You can’t execute what you don’t measure. Jorgen Bang Jenssen, the former CEO of the Polish telecom Play, talks about the need for consistency, the value of transformation and the need for customer-centricity in today's world.
The Experience Economy is finally here! Joe Pine, co-author of 'The Experience Economy', shares his thoughts on designing for 'time well saved' and 'time well spent'. He also leads us towards the ultimate actualisation of the experience economy: the need for transformative experiences.
We find ourselves in a world bogged down in technology. It needs to change, we believe this change is inevitable. In fact, It is already happening under our noses and Design will be in the thick of it.
We kick off with our podcast wondering: what is next for Design? Is the Experience Economy already here? Or did the world take another turn? What is the meaning of positive psychology, searching for happiness and addressing deep human needs? Will this become a discussion point in the boardroom? Will it ever?
We have a short sneak-peak episode of Catching the Next Wave Podcast where my co-host Aga and I explore the future of design. We asked our talented friend Jerrica Cleland how we could apply her Narrative structure to the design of the first Season of our show.